5 Reasons to develop both Android and iOs apps

Why you should develop both Android and iOs apps.

When developing a mobile app, the choice of OS is the biggest decision that you’ll have to make. Both Android and iOS make approximately 97% of the mobile market share, so they are the two best choices. While android has more consumer base and is used far and wide in the world, iOS provides you with benefits that just can’t be ignored. 

There are huge differences in audience, budget and development environment between iOS and Android. So choosing one can be difficult for your app. Most apps are first released to Android and the iPhone version follows later on. But today we will tell you why neglecting iOS can cause serious drawbacks for your app.

1. Easier App Promotion

If you only have an Android version available, your app promotion efforts are lost on the iOS community. To develop both Android and iOs apps helps the sharing across of promo codes possible as well. Many successful startups are convinced that having both platforms available from the start helped in getting momentum with launching. 

2. More revenue generation

Apple dominates the app market in terms of revenue as iOS users are more prone to make in-app purchases. While Android is reported to have more downloads due to its large user base, iOS apps whether less in number generate more revenue for developers and companies. This holds true as the iPhone users are known to earn 40% more than an average Android user. So, iOS apps are great if you want to generate profits using in-app purchases or subscription programs.

3. Geographically concentrated community

Android has a global user base, while iOS users tend to be concentrated in countries like the United States, the United Kingdom, and Canada. This can be used as a great opportunity for you. It is easier to develop your app for iPhone users as they are like-minded people with the same tastes and choices. So matching your app to their requirements is easier than doing that for Android. 

Also if you don’t develop your app for iOS, you are going to miss a large population of mobile users. These people are generally more educated and in good professions. You surely don’t want your app to be ignored by such a community.

4. Comfortable development environment

Many developers consider iOS app development easier than Android. This is because of Apple’s development environment, native programming languages, and the number of devices available. 

Apple’s Xcode is easy to learn and use, with suggestions and easy customizations available for different devices by Apple. Its a fast and powerful tool that helps you develop high-quality apps. The use of Swift for native applications also provides a welcoming experience to iOS developers. The limited number of devices of Apple makes it easy to adjust your UI for different screen sizes. 

5. Loyal user base

Studies show that iPhone users are more satisfied with their phones than Android users. 62% of iOS users report satisfaction with their device’s performance, while that’s 48% for Android. This means that Apple device users are more engaged and are more prone to use applications and services on their mobiles. When you develop both Android and iOs apps you show support to both major mobile communities. 

As Apple provides a good UI, closed community and amazing local features to its users, its users are less likely to switch to any other platform. This means your app is going to be in enthusiasts’ hands who will market your app more provided it gives good services.

All these points ultimately translate to more revenue generation for your company. If you have an app that can be useful for a professional and well-off community, you should definitely hire iOS developers in your team. You can also go for tools that use one codebase for both platforms.