5 Reasons why progressive web apps boost sales

5 Reasons why progressive web apps boost sales

Progressive web apps boost sales! Mobile phone apps have been the focus of mobile users for the past decade, as they provided easy services and entertainment. Research shows that about 70% of consumers prefer a mobile website over a mobile application. This is where PWAs come into play.

What are Progressive Web Apps (PWAs)?

1. Simply put, Progressive Web Apps combine the benefits of mobile web and mobile applications.

PWAs are websites transformed to look and work like apps on mobile phones. You can access it using a home screen icon just like a native application without having to download first. The high-quality UI is rendered using any mobile browser like a web page with a smooth UI and no navigation bar.

2. PWAs benefit both the provider and the consumer primarily due to their low consumption of resources. It is a versatile system that can be coded the same for any mobile OS. Thus it costs much less money to the business for development and distribution. While users prefer PWAs for less bandwidth requirement and near to none storage consumption.

How are PWAs better for your business?

Global businesses like Forbes, Uber, and OLX are the prime examples of businesses that have benefited from progressive web apps. They have seen increased user retention & CTR, and reduced costs & time delays in services.

Let’s see how PWAs generate revenues and increase profits for your business.

3. Increased Conversion

In the current era, conversions and revenues are a direct outcome of good user experience and PWAs are popular for their seamless UI and efficient UX. Instant page loads and minimal storage usage make them the number one choice of your consumers.

PWAs need very low bandwidth to load thus work the same even in areas where there is limited internet connectivity. The page stays available offline due to the awesome feature of caching provided by the PWAs. So the users stay on your website and keep surfing without waiting for a stable network.

4. The most amazing attribute that PWAs inherit from mobile applications is push notifications. Most users are willing to allow notifications from web apps. So you can have your customer continuously updated about your services. The number of returned users of your website is also significantly increased due to the notifications.

All these factors greatly improve the UX and consequently the revenues of your company. Lancome and Alibaba have reported more than 20% increase in conversion rates and mobile sessions after introducing PWAs.

5. Increased Reach and Better SEO

Many of the needs of today’s users make their way to internet searches. Because a PWA is accessed using a link just like a website, it is easily indexed by search engines. Which also means that your business is easily discovered by your consumers.

PWAs also have an inherent talent for reducing bouncing rates, minimizing data usage, and providing engaging experiences. Thus, Google naturally ranks PWAs higher than any other site. These are also great for targeting SERP features!

Low Development and Distribution Costs

If you have a responsive and mobile-friendly website, you are just one step away from converting it to a PWA – the “add to home screen” feature.

This completely eliminates the need to invest in any other platform. You can serve all your customers from your PWA website. This greatly reduces development cost and time-to-market of your products and services.

PWAs also eliminate the need to go through the store update cycle which hugely costs both time and money like native android or iOS apps. All you have to do is update your website and the changes are instantly available to your consumers. Easy development, easy maintenance!

PWAs should be the first and foremost focus of any business, big or small. So, what is your strategy for introducing this to your company? Contact us for a free PWA Quote, click here.