Have you noticed when scrolling through your Facebook feed a post that reads: “This is the best value and I can highly recommend…”

But before you open the article/snippet or invest time in reading what this friend has to say. You first look at WHO is saying this? This is because you have without even knowing it ranked your friends according to level of influence over you in certain categories of commerce. This is the heart of using Influencer Marketing to gain traction on your product or service in an increasingly noisy world of marketing messages.

If you decide to skip over reading that post by that friend in that specific field, then that friend is not viewed as an influencer over you. But if you said, what a minute let’s see what Bob has to say because I’ve come to know him as being quite knowledgeable in this field. You then read his recommendation and trust the information. This is a pure form of a person with influence having an impact on a person that may be interested in that product or service. This is a highly trusted form of marketing. This is why people would ask for recommendations on their small community WhatsApp group over believing a review written online by someone that they do not know.

We as App Development Ninjas offer an Influencer Marketing service. Highly measurable return on investment. By using our methods you can know exactly what you spent on acquiring a new customer.

Each Influencer Marketing campaign is customised to achieve specific goals. This can be for Business to Consumer or Business to Business campaigns. The best thing you can do is contact us and let’s see how we can assist you to get the most out of your marketing initiatives.