Lead Generation Cape Town
Lead generation is the secret sauce for growing any business. The more incoming leads to your business the higher the sales. Being able to put your brand/website/business in front of the eyes of prosepctive clients is the key to increasing profit. Only a very small number of business owners are fortunate enough to have their website rank organically at the top of Google. For instance, there are 10 different plumbers ranked on page 1 of Google. And there probably are a few thousand plumbers operating in Cape Town. Those 10 plumbers get free leads to their website as they are on page 1. But what about the other plumbers that aren’t ranked? They have the option of running a lead generation campaign for Cape Town using Google Ads. The very top results in Google are always Google Ads. They have a cost per click. See below for search term “plumbers Cape Town”
What are these plumbers paying to be shown at the top of Google? See below they are paying Google a minimum of R26 per click on the low side and as high as R82 per click for the very top spot in the Ads.
This lead generation strategy is known as PPC or Pay Per Click. If the average click costs the plumber R50 and they get 30 clicks in one day, then their lead generation strategy cost them R1500 for that day. That might seem like a lot, but they received highly targeted prospects as no one really searches Google for plumber just for fun, it normally means a geyeser burst or something needs fixing. Will the plumber make more than R1500 for that day? Guaranteed they will. Then there is the added benefit of retaining that client for the future. Which means the initial customer aquisiton cost comes down over time. So the R50 per click on average becomes less over time as the client uses or recomends the plumber in the future.
This lead generation strategy is the quickest way to put your business in front of people who need your service. And if your budget is sufficient you can be ranked at the very top of all your competitors.
The biggest downside to running Pay Per Click advertising on Google Ads or Facebook, is the technical interface and to get going. Both Google and Facebook have created such elegant platforms that it can be so overwhelming to create an ad, target it properly and run the appropriate split test to see where the sweet spot is. This means that a newbie to PPC will likely waste the ad budget and results will be poor.
For this reason, it is wise to engage with a lead generation agency based in Cape Town that can deliver the one thing that matters, RESULTS AT THE BEST POSSIBLE PRICE.
Contact us below if you want us to run you lead generation strategy with Google Ads.
Complete this form with your app description for a free quote. You will also receive a signed NDA from us immediately.