We are primarily an app development agency, and so, we get contacted to quote on new app projects. In some cases the project does not actually call for an app, but rather for a website. App’s have unique features that make them superior to websites in certain use cases. But websites still have important functional roles to play in organisations and start-ups.
Whether the project calls for an app or a website, the focus will still be on a mobile first strategy. Meaning the entire process of design, flow and distribution is optimised for a mobile experience. It comes down to making it easy to use the website or app on a small screen device. We are also seeing that the “mobile first” strategy is so dominant that people are opting out of using the desktop version, and rather picking up the smartphone as it gets to the point quicker with less clutter.
If you are considering a mobile app or new website for your business. Then keep in mind the mobile experience and how your customers will benefit from it.
