Avant garde and the cutting edge – A case for WordPress


This week sees the opening of the new Zeitz Museum of Contemporary Art Africa (Zeitz MOCAA). It’s a pretty big deal! This museum is dedicated to showcasing contemporary art from the African continent and its diaspora, and is the first of its kind anywhere on the continent.

The museum is housed in the iconic silos building in the Cape Town waterfront precinct, which used to be the tallest building in the southern hemisphere and which has recently undergone a R 500 million development to transform it into this museum.

Contemporary art is, by its nature, at the vanguard of expressionism, accordingly the new museum is an expression of architectural achievement, of expressive utilisation of space and materials and the exhibitions include work from the biggest names in African art.

A development of this scale, of this nature, that represents African art and expressionism, that is the culmination of a project that has combined some of the world’s most renowned architectural and design houses must have a super-premium web presence. The cornerstone of the museum’s digital presence is, of course, the website.

A look at the website reveals that it is a WordPress site and that it was built by Creative Spark, an award winning digital agency specializing in digital strategy, content marketing, web and app development, social media marketing and more. It is also an M&C Saatchi Abel company. They hardly need an introduction as the largest independent ad agency network in the world with offices in 23 countries and a significant footprint in sub-Saharan Africa servicing both local and international blue-chip clients.

Creative Spark certainly know what they are doing, and their site is also built on WordPress. That companies such as Creative Spark and the Zeitz MOCAA have used this platform for their critically important digital real estate is proof enough that this should be the platform you use for your own website.

While we deploy a wide set of web design and development skills depending upon the requirements of any individual project, we favour the WordPress platform and use it most extensively.

If you are searching for an agency to build your new site, or to upgrade your existing one and you are looking for a company that can give you the personal touch, solutions built on world class platforms according to best practice learned through years of experience, at market leading price and speed then please, contact App Development Ninjas today.

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