Introduction: Many South Africans are familiar with the daily ritual of checking the Eskom SePush app to stay informed about load shedding schedules. But have you ever wondered how much revenue this app generates from advertisements? In this blog post, we’ll dive into the publicly available data discussed in a recent video to estimate Eskom SePush’s ad revenue. Please note that these figures are rough estimates and should be viewed as such.
Eskom SePush’s Popularity: Eskom SePush’s popularity is undeniable, with over 5 million downloads and consistently ranking among the top ten globally in the productivity category. It’s a testament to the app’s usefulness in a country where power cuts are a common occurrence. But what about its revenue streams?
Ad Revenue and Google AdMob: The primary source of revenue for Eskom SePush is advertising, specifically through Google AdMob, a widely used mobile advertising platform. AdMob allows app developers to display ads in their apps and earn revenue when users click on these ads.
Estimating Daily Active Users: In the video transcript, the presenter mentions having 2.4 million daily active users. To calculate potential ad revenue, they conservatively estimated a monthly figure of 30 million active users, assuming a steady rate.
Google’s Revenue Calculator: Google provides a revenue calculator for estimating ad revenue based on factors like daily active users and ad click-through rates. In this case, the calculator estimated $652,000 per year.
Currency Conversion: Converting this figure into South African Rand, we find it to be over 12 million Rand annually, or roughly 1 million Rand per month. These figures are based solely on the estimates discussed in the video and should be taken as approximate values.
Disclaimer: It’s essential to remember that these revenue figures are not official and are based solely on publicly available data and estimates provided in the video transcript. Financial decisions should never be made based solely on rough estimates, and it’s advisable to consult with professionals and conduct thorough research before making any investment decisions.
Conclusion: Eskom SePush’s success in South Africa’s app market is evident, and its ad revenue potential is substantial. However, it’s crucial to approach such estimates with caution, as they may not reflect the current financial status of the app accurately. The figures discussed in the video serve as a starting point for understanding how popular apps like Eskom SePush generate revenue.
To learn more about this topic, check out the video embedded below, where the presenter discusses Eskom SePush’s ad revenue in more detail:
Remember to exercise due diligence and consider all available information when making financial decisions. While the figures presented are intriguing, they are estimates and should be treated as such. If you found this information valuable, please consider subscribing to the channel for more insights into how apps make money and other exciting topics in the world of technology and business.